When AEW Dynamite returned for a new season on TBS the mission was to amplify the league’s energy, edge and roster big-personality in a visual identity that felt fresh yet unmistakably the brand. We partnered with the tremendous team at BGSTR, whose collaboration helped bring this creative vision to life.

I led the creative partnership shaping the motion and branding system across print, on-air, and social. That meant guiding concept development, refining style frames and animation cues, and ensuring visual consistency through every round of iteration. The work evolved across all major consumer touchpoints — unifying the brand’s bold personality into a cohesive, high-impact system.